That’s A Awful Lot Of Cough Syrup publishes a narrow set of specifics: fixed price levels, a catalogue of 154 named products, fabric weights on its core styles, a signature yellow woven label and Los Angeles production. You catch counterfeits most easily when you already know what the real thing says about itself. Copies hardly ever match all five, because matching them costs money. Awareness is not the issue: Desto Dubb has posted publicly about fakes in a video on his verified Facebook page. Nothing that follows needs internet culture streetwear brand special equipment or a paid authentication service. Do the reading calmly, before you pay: that is the whole exercise.
In under a minute most questions answer themselves, provided you work through these in sequence. A listing alone carries the first two checks, without touching the garment. For the next three you need the piece in hand or a clear set of photographs. The last one is about where the piece is coming from, which is often the most telling signal of all. Treat one failed check as a reason to slow down rather than a verdict. With two or more, you are almost certainly not looking at the real garment.
At the brand’s own store, core prices as of September 2026 are about $150 for a tee and about $200 for a hoodie or sweatpants, and these change over time. Copycat listings of the same styles cluster far lower, commonly between $45 and $95. A gap like that is no sale: it is a different product. What tells you something is a whole catalogue of cough syrup shirts and hoodies priced at a third of retail. A single discounted item proves nothing on its own, because the brand does run genuine markdowns. This wordmark on a $45 tee means the tee did not come from the brand.
Every genuine piece carries a name that appears in the brand’s own 154-product catalogue. Names that turn up on copycat listings, including a Breakfast Of Champions Tee and a Skeleton Hoodie Black, appear nowhere in that catalogue. Recognisable patterns run through the real names: the Classic Cough Syrup T-Shirt and Hoodie, the Double Cup Cargo Shorts, the Awful Lot Of Stincs capsule, and medical or horror references such as Big Pharma, Drankenstein and King Of The Kill. Search the exact product name against the live catalogue before paying, whenever you are chasing a particular awful lot of cough syrup hoodie. The cleanest evidence of all is a name that does not exist. The check runs to about thirty seconds.
Those numbers are expensive to replicate, and the brand publishes weights on its core styles. On the Dickies pieces it is 65% cotton and 35% polyester, and the boxers are 95% cotton and 5% elastane. What is published is Classic tees at 6.5 oz 100% organic cotton, the Classic Hoodie at 16 oz 100% organic cotton, the Classic Sweatpants at 14 oz fleece of 80% cotton and 20% recycled polyester, and the Double Cup Cargo Shorts at 14 oz denim. Vague words such as premium heavyweight and nothing more, or a figure that contradicts these, make a listing worth pausing on. A 16 oz hoodie in the hand is unmistakably dense and stiff when new. Silence on a pair of socks tells you nothing, because many accessories carry no published weight at all.
Across the line, the most consistent marker is the yellow woven label, named in product copy garment after garment. On tees the label sits at the hem; on the Classic Hoodie it sits at the wearer’s bottom left. Look for visible threads and a dense, even weave on a woven label, stitched flat and square to the seam. Where a woven label belongs, a printed or heat-pressed tag is a serious warning sign, as is a label in the wrong shade of yellow or in the wrong position. Their own hardware sits on other pieces: a custom leather patch on the denim shorts, a logo woven waistband on the boxers. The stitching that holds the label is worth as close a look as the label itself.
On most pieces the primary graphic is the wordmark, usually as a jumbo screen print across front and back. The spelling is the detail most copies get wrong. The brand writes it with «A», not «An», and that is deliberate and is how the trademark is registered. Typing thats a awful lot of cough syrup into a search box without the apostrophe is fine, but a garment printed with «An» is not carrying the brand’s wordmark. The signature palette is black and yellow, and some lighter tees use water-based prints that sit soft in the fabric by design. Past the spelling, look at print registration, edge crispness and whether the ink has cracked before the garment has been worn.
The safest place to buy is the brand’s own online store or one of its confirmed physical shops: 7669 Melrose Ave and 312 W 5th St in Los Angeles, and 5410 Almeda Rd in Houston. Opening hours and trading status change, so confirm before travelling. Elsewhere, a few patterns recur among the copies. They seldom connect to the brand’s social accounts, and their contact addresses often match no location the brand has ever used. Elaborate authentication procedures that the brand’s own store never claims tend to be advertised. Because the real store regularly sells through a large share of its size variants, a full catalogue of alocs clothing showing every size in stock is itself unusual.
Everything above is compressed in the table below into a form you can scan on a phone. The middle column holds what the brand itself has published as of September 2026, and the right column holds what the copies tend to do instead. Since prices, stock and product names all change, the figures are a snapshot rather than a permanent standard. On its own, none of these signals is conclusive. Together they are reliable, because a convincing forgery would have to match all six at once. The part counterfeiters do not bother with is exactly that.
| Check | What the genuine piece shows | The warning sign |
|---|---|---|
| Price | Tees about $150, hoodies and sweatpants about $200 | A full catalogue at $45 to $95 |
| The product name | A name that sits in the brand’s 154-product catalogue | Made-up names that appear nowhere in it |
| The fabric weight | 6.5 oz tees, 16 oz hoodie, 14 oz fleece and denim | Vague wording, or figures contradicting the published ones |
| The label | Yellow woven label at tee hem or hoodie bottom left | A printed tag, the wrong shade, the wrong placement |
| Graphics | A jumbo screen print; the slogan spelled with «A» | «An» in the slogan, soft edges, cracked ink |
| The seller | The brand’s own store, or the Los Angeles and Houston shops | Authentication theatre, no social presence, and everything in stock |
This one has all three of the things that draw counterfeiters to a brand. The name travelled far beyond the clothing, which means demand exists among people who have never seen a genuine piece. A wide margin for a cheap copy to undercut is left by the price band, running from about $150 to $350 across the line. The core graphic is nothing but a line of text, and that is the easiest thing in the world to screen print onto a blank. Pressure comes from scarcity too, since drops sell through and a large share of size variants sits out of stock at any given time. That combination drives buyers toward unfamiliar sellers, which is exactly where the copies wait.
Handle it methodically rather than quickly, because this is recoverable. Note down which of the six checks the piece failed, with photographs of the label, the print and the inside seams. Disputes are decided on documentation, so keep the listing, the order confirmation and any messages. The first move is the seller, with the specific discrepancy, because a clear, factual description resolves a fair number of cases without escalation. Refund requests within a month of purchase, with return shipping paid by the customer, are accepted under the brand’s own published policy, but that applies to its own store and not to a third party. If that leads nowhere, the platform’s buyer protection or your payment provider’s dispute process is the next step, and both run on deadlines, so start early. Never resell the piece as genuine, and do not take it personally, because convincing copies are designed to pass at a glance.
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